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Training
Online Training – Your Effective Campaign
Subscription
- Qulla
- Business Lab
- Online Training – Your Effective Campaign
A brief description of the training.
Effective marketing is much more than likes and hearts. Have you ever wondered how much you can buy for them? Well… that’s right, not much. Not to say – nothing! Effective marketing is about selling. There will still be time to build the image and awareness of your brand. Today, no matter what and how you sell, every zloty spent on marketing should earn. The best thing is that it can be counted! In this online training you will learn how to build and implement a marketing strategy based on the so-called. Sales funnels. You will design the path that your customer must follow from the first contact with your company to the purchase. We will teach you the basics of creating ads in social media, the Google Display Network and e-mail marketing. Want to turn every zloty into $10? And every thousand in PLN 10,000 of income? Learn how to do it! The course will premiere on June 4, 2022.
For whom is this
training?
For entrepreneurs who want to learn how to create effective social media campaigns and increase sales
For freelancers who want to sell their services online
For owners of online stores
For marketers who want to learn the basics of performance marketing
What do you get for this price?
Access to over 4 hours of materials recorded in the highest quality
Access to the course for 12 months from its launch
Over 60 video lessons
Materials in PDF to help you create a strategy and sales funnel
Certificate confirming the completion of the course
What do you gain after completing this training?
You will learn how to increase sales of your products and services online
You will learn how to create a marketing strategy on one sheet of paper
You will create your first successful Facebook campaign
You will learn what tools are worth using to scale marketing activities
You will build a sales funnel for your business
You will learn how to scale your marketing activities
You will learn marketing without spending money on an agency
You will get more customers
Access to dozens of hours of video materials in the highest quality
Meet our host
Piotr Glinkowski, entrepreneur, marketer, creator of online courses
Entrepreneur, marketer and creator of online courses with 17 years of experience. He has carried out campaigns worth several hundred million zlotys. He conducted marketing activities for over 300 companies. Including for NewBalance, Energa Group, Milka (Mondelez), Runmageddon, Budimex, Superbet and Accor Hotels group. Former board member of one of the largest marketing agencies in Poland.
He also gained experience in special projects, including taking care of the image of stars such as Anita Włodarczyk, Jerzy Dudek and Grzegorz Krychowiak. For several years, he was also responsible for the Public Relations of the National Stadium in Warsaw and for the communication of the European Men’s Handball Championship.
For years, he has been training marketers all over Poland. More than 1,000 students have attended his courses. He conducted lectures and classes, among others, at the Warsaw School of Economics, at the University of Warsaw, the Jagiellonian University, the University of Economics in Katowice and the Cardinal Stefan Wyszyński University.
List of lessons.
MODULE I - MARKETING STRATEGY
1. What's the strategy for?
2. What does the strategy consist of?
3. Competition analysis + info where we are
4. How to choose the right goals?
5. Ideal customer - defining the target group
6. Selection of marketing tools
7. How much cash do I need? Constructing the budget
8. The schedule is when!
9. Message house, i.e. the message rules!!!!
10. CI, no shhh, just Visual Identity
11. Shitty indicators - how to measure the effects
MODULE II - HOW TO DO IT?
1. Your place on the net - www
2. Review + concrete example
3. Possibilities of Social Media
4. Facebog - possibilities
5. Instagram
6. Linkedin, Twitter, TikTok and others
7. Google, YouTube, SEO
8. content is king
9. video marketing
10. Marketing Automation
11. Other ways of marketing
MODULE III - FACEBOOK
1. Preparing the company to start operations
2. Pixel configuration
3. Ads manager
4. Facebook ad structure
5. Overview of advertising goals
6. Targeting - how to find the right customers
7. Location
8. Budget
9. Content creation
10. Custom audiences
11. Similar groups
12. Tests
13. Data analysis
MODULE IV - CONTENT
1. Brand language - expressiveness
2. How to write to be read
3. blog
4. Podcast
5. YT + videos
6. HUB, e-books
7. Advertisements - AIDA
8. CI
MODULE V - MARKETING AUTOMATION
1. Can website death of ecko lose weight without moving?
2. What is MA - functions + tools
3. Building databases
4. email marketing
5. Workflow automation
6. Landing page
7. Webinars
8. Autoresponders, forms, surveys, pop-ups
MODULE VI - SALES FUNNEL
1. Definition and their role + 5 Wins strategy
2. Interest
3. inviting
4. Conquering
5. Engagement
6. Purchase
7. Loyalizing
8. Examples of sales funnels
MODULE VII - READY STRATEGIES + interesting tools
1. How to build brand awareness
2. How to generate leads
3. How to sell in an online store
4. Interesting tools and applications
5. Thanks
Check the opinions of Piotr’s customers
On average, Piotr’s clients turn every zloty into PLN 10. Record holders spending PLN 1,000 on advertising earn PLN 40,000
